22 February 2016

Historic Visit For Founding Japanese Family to Sony UK TEC

Yoichi Morita, the nephew of the founder of Sony, Akio Morita has visited the Sony UK Technology Centre in Pencoed along with Takeshi Tokita, the son of Tetsuo Tokita the founding Managing Director of Sony Bridgend, and Masaru Fujii, Senior General Manager Core Technology Division, Sony EMCS Corporation. 

 

Takeshi Tokita Manufacturing Engineering Division, Sony Corporation,  Yoichi Morita Senior General Manager Manufacturing Engineering Division, Sony Corporation, Steve Dalton, Managing Director, Sony UK Technology Centre, Masaru Fujii Senior General Manager Core Technology Division, Sony EMCS Corporation | Sony UK TECTakeshi Tokita Manufacturing Engineering Division, Sony Corporation,  Yoichi Morita Senior General Manager Manufacturing Engineering Division, Sony Corporation, Steve Dalton, Managing Director, Sony UK Technology Centre, Masaru Fujii Senior General Manager Core Technology Division, Sony EMCS Corporation

 

It was Akio Morita that first considered Wales for the overseas expansion of Sony manufacturing when he met HRH Prince Charles at Expo 70 in Osaka Japan. On 12th December 1974, Prince Charles commemorated the official opening of the Bridgend plant with Mr. Morita. Mr. Tokita was one of the 15 Japanese managers assigned to establish the Bridgend plant. Mr. Tokita became Managing Director.

Yoichi Morita is Senior General Manager of Sony’s Manufacturing Engineering Division, where he oversees manufacturing engineering technology for Sony’s global manufacturing facilities, including those for the most advanced semiconductors.

Takeshi Tokita is Senior Manager of Sony’s Manufacturing Engineering Strategy Department. He leads Sony’s initiatives on advanced manufacturing and automation as well as the development team of key cross-functional technologies.

Masaru Fujii is Sony’s Distinguished Engineer for Manufacturing Engineering, where he oversees the development of Sony’s next generation manufacturing technologies.

Steve Dalton OBE, Managing Director of Sony UK Technology Centre explained: “Yoichi Morita, Takeshi Tokita and Masaru Fujii have returned to Wales to see what their forefathers created; to see that the Sony DNA seeded over 40 years ago continues to exist two generations later and to see our success for themselves.”

“We are very privileged to host this visit as all three senior managers have long standing and deep rooted connections with our operations. The original founding spirit lives on in our team today as demonstrated by the prestigious Global Production Centre President Award for Best Performance and achieving the IiP Gold Award.”

Yoichi Morita, Senior General Manager of the Manufacturing Engineering Division, Sony Corporation said: “Wales is a very special place for Sony and my family. This site leads the way across Sony manufacturing with many awards for performance and innovation including Best Factory of the year 2013, high scores for employee engagement which shift the benchmark for global high performing companies, CEO Award for Special Activity in 2013 and the Sony Production President Award 2014. Sony UK TEC is quite unique; the company has expanded its business model to include manufacturing for third party companies to support its sustainability. This activity also gives exposure to new technologies which assists both future business and people development opportunities. It is important that these business techniques are shared with all of our manufacturing facilities which the team at Pencoed has committed to do.”

Takeshi Tokita of the Manufacturing Engineering Division, Sony Corporation said: “As a company, we believe in sharing and improving manufacturing best practice techniques across all Sony manufacturing sites. For over 40 years, the plant managers in Wales have demonstrated strong leadership and we have benefited from the on going support of Government and the local Universities. The strategic importance of this facility remains the same as it was 40 years ago with 47% of the products produced being exported to Europe and a further 39% exported to the rest of the world.”

 Masaru Fujii, Senior General Manager Core Technology Division, Sony EMCS Corporation added: “Pencoed is a modern state of the art facility producing the highest quality broadcast and professional cameras and camera systems. There is an absolute focus on quality and customer satisfaction; everything done here is driven by innovation. The production facilities are well equipped with the latest manufacturing technology and everyone is given every opportunity to develop their skills within the company. We have seen passion and a relentless determination to succeed – this means that the Sony DNA is at the heart of Sony Pencoed.”

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